Our clients buy in mysterious ways. This is because they buy on emotions and rationalise post-purchase. With this in mind, how can you ensure you position your brand better and develop a key message that stands out from the rest?
In this 50-minute workshop, we discuss with Dan Rowell from DSR Branding how to deliver a clear, unique and memorable message.
Topics We Discussed In this workshop
- Finding your point of difference
- Balancing the risk between subtle and overt strategies
- The greatest value for money in marketing
- Where to invest your marketing budget
Developing your message
Strategy development is fundamental to creating and running a successful campaign for your organisation. What are the values you stand for? What is it that your audience really wants to hear? The Eighth Mile Consulting can help you build a strategic outlook and communication plan to deliver your business and client outcomes.
Dan shared some awesome insights for those feeling a little lost in the marketing space. He recommended the A Brand New World Podcast and left us with the AIDA model to keep in mind when building content: Attention, Interest, Desire and Action. Here are some questions to help you find the right track. What constraints are your working with? How are you delivering a credible and trustworthy message? Are you giving your marketing ideas the overnight test?
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What is your favourite tag line? Let us know in the comments below!