THE SELECTION AND MAINTENANCE OF THE AIM

The doctrine - Once the aim has been decided, all effort must continually be directed towards its attainment so long as this is possible, and every plan or action must be tested by its bearing on the aim.

“ Times and conditions change so rapidly that we must keep our aim constantly focused on the future ” - Walt Disney

In broad terms, it means to keep the object/ end in mind at every level of the operation. The creation of the aim (end state/ outcome) takes time, energy, and some serious thought. This is true for military and corporate action. When selecting and maintaining the aim:

1. Ensure it aligns with your values
2. Communicate it simply and effectively to those involved
3. Reinforce the aim at all levels
4. Resist the urge to ad hoc stray from the aim
5. Maintain open lines of communication with key stakeholders
6. Test any changes against its impact on the overall aim
7. Bring subject matter experts in for objectivity

Know where you are heading before you start. It allows you and your team to align to a common outcome and make decisions as well as maintain momentum in your absence. From CEO to a jobseeker, selecting and maintaining your aim provides the purpose to make sound decisions.

CONCENTRATION OF FORCE

The doctrine - Concentration of force is the ability to apply decisive military force at the right place, at the right time, and in such a way as to achieve a decisive result.

“ The talent of the strategist is to identify the decisive point and to concentrate everything on it, removing forces from secondary fronts and ignoring lesser objectives. ” - Carl von Clausewitz

To be successful we need to be able to concentrate our capabilities, at the appropriate time and place, to achieve success.This means knowing what we have, what it can do, and where it is going to have the most impact. Then doing it. This principle is about being deliberate and even more so, decisive. In a corporate context this would mean:

1. Having the funding to support a new project or capitalize on an opportunity
2. Aligning staff, capital, and messaging at a key point to achieve an outcome
3. Defining areas that are irrelevant for expenditure
4. Having a surge capability to reinforce success
5. Knowing the strategy and communicating key locations and times for action
6. Making decisions within the time to be effective
7. Building alignment, momentum, and energy to decisive points in the plan

We cannot spend everything on anything. Prioritize those actions that will have the highest impact and align with the strategy. Then build up the required resources, staff, and capital to seize an opportunity. This is a deliberate and defined process.

COOPERATION

The doctrine - Cooperation within joint combined arms interagency teams, allies, and coalition partners is vital for success. Only in this way can the resources and energies of each be harnessed so as to achieve success.

Vital to success is the ability to bring together multiple agencies to achieve an overall effect. What this means in a practical sense is to build teams that cover each other’s gaps. We cannot know or be great at everything, so we join forces with others to create something better than our own individual capability. What cooperation looks like:

1. Admitting that you are not strong in an area
2. Aligning with a team that is
3. Leaving your ego at the door and being prepared to be led depending on the priority
4. Acknowledging a greater purpose
5. Sharing information freely and in a timely fashion
6. Synchronizing the efforts in space, time, and priority to create the best impact
7. Putting the team needs first
8. Protecting each other and representing them in areas where they don’t represent themselves

Combining efforts takes a great deal of trust, authenticity, and respect. It may be for a short period or an enduring strategic partnership. The vulnerabilities of your joined team must be protected at all costs.

ECONOMY OF EFFORT

The doctrine - Economy of effort is the prudent allocation and application of resources to achieve the desired results.

“ The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. ” - Bill Gates

Economy of effort.  This principle deals with ‘playing smart’ and making the full use of available resources. It is in this space that we create a balance in priorities and what we can realistically achieve and sustain. The appropriate allocation must be nested with the strategy as they are finite.  Priority allocation must go to the main effort and supporting efforts will be created to enable it. In a corporate setting, this might look like:

1. Priority resourcing to finding new opportunities
2. Supporting efforts in retaining and consolidating current projects
3. Reserve resources segregated for identified contingencies

A changing environment requires adaptability and if the main effort/ supporting efforts evolve then the priority of resourcing will change. At all times maintaining your economy of effort must be nested with other principles like sustainment. Appropriate allocation of effort can mean the difference between success and failure.

SECURITY

The doctrine - Security is concerned with measures taken by a command to protect itself from espionage, sabotage, subversion, observation, or surprise. It is of basic concern during any campaign or operation. Security is required to operate effectively with minimal interference from the enemy.

“ Protection and security are only valuable if they do not cramp life excessively. ” - Carl Jung

To be able to continue to operate and/ or obtain opportunities we must first ensure that our own capabilities are as secure as required by the strategy. Now in times of need, sacrificing security for speed may be that strategy but it must be a planned, deliberate, and precise decision. Offensive strategies can also be a method of security as we stay mobile, maintain momentum, and aren’t targetable. In a corporate context, this could mean:

1. Securing your information, strategies, and plans from your competitors
2. Ensuring you have consolidated resources to mitigate uncertainties
3. Future-proof your employees relevance by developing them
4. Maintain quick and deliberate decision-making cycles to stay ahead of the competition
5. Securing financial viability by maintaining cashflow
6. Diversifying to create redundancy to secure operational viability
7. Mitigating priority risks to reduce critical events

Security of our businesses in physical, financial, strategic, operational, and resource-based decisions is important to enable us to operate effectively with minimal disturbance. This principle allows us to analyze risk and mitigate it before a crisis occurs.

OFFENSIVE ACTION

The doctrine - Military forces take offensive action to gain and retain the initiative. This has often taken the form of building momentum and fueling it to snowball the opposition. In most circumstances, such action is essential to the achievement of victory.

“ A little deed done very well is better than a mighty plan kept on paper, undone. Wishes don't change the world; it's actions that do this business! "" - Israelmore Ayivor

We need an offensive action (read, a bias for action in this case) to either regain or maintain initiative, or in a corporate context; maintain your competitive advantage, be first to market, launch a project, or create and seize opportunities. This action must be deliberate and decisive and must be driven towards achieving the established aim. To effectively implement offensive actions, we should:

1. Empower people who have a bias for action (as long the strategy supports it)
2. Consolidate and make use of adequate resources
3. Ensure the action is sustainable to the end
4. Be linked to other key stakeholders to support
5. Use an element of surprise
6. Make effective use of available resources
7. Be deliberate and decisive
8. Be oriented towards the overarching aim or strategy
9. Be balanced with the security of our own capabilities

In a military context, this may necessitate combat however, it can also be the use of information actions and achieving influence as well. Overall, it is important to understand the importance of having a bias for action as it creates momentum, speed in decision-making, and an advantage over your competitors. This bias will ultimately allow you to create opportunities not just be reactive to them.

SURPRISE

The doctrine – Surprise can produce results out of all proportion to the effort expended and is closely related to security.

In military terms, this might require deception or simply being able to disperse and concentrate rapidly, concealing your activity, appearing weak when you are strong, etc. The idea is to be where you are unexpected or where you are expected at a time when you are not, in forces that weren’t planned for.  In a corporate context, this may mean the release of a new strategy, software, market-entry, or product release in a time and manner that is not expected so that your competitors can’t mimic or get the inside track. To achieve a successful surprise:

1. Be where you are not expected to be
2. Appear vulnerable when you are in fact strong
3. Appear strong when you are weak
4. Approach markets from different methods
5. Create strong allies who enable you to scale and disperse rapidly
6. Know your environment in detail
7. Understand the importance of timing
8. Have a strategy and a plan
9. Show the minimum amount of activity in an area people are expecting so that they don’t know what your actual aim is. It is called a feint.
10. Be adaptable and ready to respond to your changing environment

This list is ultimately endless but, in a nutshell, utilizing surprise not only keeps you and your team excited about new plans, it also enables you to capitalize on opportunities before others know you are even looking at them.

FLEXIBILITY

The doctrine - Flexibility is the capacity to adapt plans to take account of unforeseen circumstances to ensure success in the face of friction, unexpected resistance, or setbacks, or to capitalize on unexpected opportunities.

“ It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change. ”  - Charles Darwin

This is your ability to adapt to an ever-changing environment (your AQ). I would also include your resilience to setbacks, ability to deal with friction, chaos, and complexity, and to make decisions in uncertainty. The aim of flexibility is to maintain dynamic decision-making across multiple lines of operation and still be synchronized. To build flexibility:

1. Identify and communicate the overall aim
2. Understand your environment
3. Build a redundancy or reserve of resources
4. Empower decision-making at the lowest level
5. Simplify communication
6. Provide realistic and relevant boundaries
7. Create an environment of innovation
8. Absorb risk, friction, and anxiety for your team

Giving your team and organization the confidence and capability to accept risk and seize opportunities is a deliberate process. As leaders, we have a responsibility to create the environment and set the conditions for success. Build and train your teams to be able to understand intent and feel confident to take risks knowing that you have their backs. Ultimately, gaps and opportunities will be found by them.  If they feel confident and capable, you will be able to pivot early and often.

SUSTAINMENT

The doctrine - Sustainment refers to the support arrangements necessary to implement strategies and operational plans.

“ You won’t find it difficult to prove that battles, campaigns, and even wars have been won or lost primarily because of logistics ”  - General Dwight. D. Eisenhower

The new executive with the grand ideas will often forget about the sustainability of a project or strategy.  Logistics and sustainability don’t just happen and can underpin an entire campaign. Deliberate planning of time and resources for both offensive and defensive strategies should be a priority if you want an enduring impact.  The sustainability or logistical elements of are also those things that are easily targetable by a competitor who can bring more support to the game. To be sustainable we must:

1. Accurately plan the requirements of our missions
2. Have a redundancy
3. Identify the needs and requirements of our teams
4. Be prepared to do more with less (should not be the ‘go to’ move)
5. Be creative and use initiative
6. Allocate resources to those areas with the greatest impact
7. Prioritise resources (especially time and energy)
8. Have a strategy and a plan

Sustainability of our initiatives is the life blood of enduring impact.  In change management, fatigue and obstruction are the result.  In projects, loss of capability occurs or a failure to meet scope. Be clinical and decisive in your application of resources.