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Our clients buy in mysterious ways. This is because they buy on emotions and rationalise post-purchase. With this in mind, how can you ensure you position your brand better and develop a key message that stands out from the rest?

In this 50-minute workshop, we discuss with Dan Rowell from DSR Branding how to deliver a clear, unique and memorable message.

Topics We Discussed In this workshop

  1. Finding your point of difference 
  2. Balancing the risk between subtle and overt strategies
  3. The greatest value for money in marketing 
  4. Where to invest your marketing budget 

Developing your message 

Strategy development is fundamental to creating and running a successful campaign for your organisation. What are the values you stand for? What is it that your audience really wants to hear? The Eighth Mile Consulting can help you build a strategic outlook and communication plan to deliver your business and client outcomes.

Dan shared some awesome insights for those feeling a little lost in the marketing space. He recommended the A Brand New World Podcast and left us with the AIDA model to keep in mind when building content: Attention, Interest, Desire and Action. Here are some questions to help you find the right track. What constraints are your working with? How are you delivering a credible and trustworthy message? Are you giving your marketing ideas the overnight test? 

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What is your favourite tag line? Let us know in the comments below!